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Welcome to Experience Driven Innovation

We created this website for people who want to improve peoples daily experiences with the products and brands they buy, the services they obtain, and the websites they visit. By taking the users´ experience as the starting point of the innovation process, future interactions between consumers and their products are likely to become more diverse, more interesting and more engaging. Feel free to join our community and contribute to the creation of experience-driven innovation!

Documents

Overall aim

Feb 08, 2012 | No Comments »
Overall aim
In industrialized societies, many daily human experiences are evoked by products: People love the smell when their espresso machine is brewing a fresh cup of coffee, they are engaged by the latest computer games, they get annoyed when they cannot open blister package, they get excited by the possibilities of their new compu...

How this website operates

Feb 08, 2012 | No Comments »
How this website operates
Any group of co-workers, whether they are colleagues in a company, university professors who work together, students who do a project, or scientists who work in a specific area of expertise, no matter how knowledgeable they are, tend to have a specific view on a particular topic. Such fairly homogeneous  groups of people p...

Projects

Project: Goedzak

Jul 12, 2012 | 1 Comment »
Project: Goedzak
Goedzak offers products a second chance. It is a special garbage bag for items that are still useable. Everybody owns items that are no longer of value to them. Every now and then people throw out these items, while they still might be of value and/or useful to others. These items disappear in grey garbage bags and end up o...

Project: ibb & obb

May 03, 2012 | No Comments »
Project: ibb & obb
ibb and obb is a video game aimed at cooperation. Two players try to find their way through a world split in two. In the bottom half gravity is reversed, enabling the players to walk on both sides of the world. The players can work together by jumping off each other's head and taking out enemies together. The game will be r...